Privacy Policy

Information We Collect

We collect personal information in the following ways:

• Consultation & Contact Form: When you submit a free consultation request or contact form on our website, we collect your first name, last name, email address, phone number, preferred contact method, and any treatment interests you select.
• Phone Calls: When you call our office, we may collect your name, phone number, and any information you share with our team during the call. [Calls may be recorded for quality assurance purposes — confirm with legal.]
• Cookies & Automatic Collection: When you browse our website, we automatically collect certain technical data including your IP address, browser type and version, pages visited, time spent on pages, referring URLs, and device type.
• Third-Party Embeds: Our website may include embedded content such as Google Maps, which may collect data about your interaction with that embedded content. See the Cookies and Tracking section for more detail.

[Confirm with legal whether you collect any health-related data via forms and whether HIPAA obligations apply.]

How We Use Your Information

We use the information we collect for the following purposes:

• Patient Communication: To respond to your inquiries, answer your questions, and follow up on consultation requests submitted through our website or by phone.
• Appointment Scheduling: To schedule, confirm, or reschedule consultations and treatment appointments with our clinical team.
• Marketing Communications: With your consent, to send you promotional emails, special offers, and updates about our services. You may opt out of marketing communications at any time. See Your Rights below.
• Website Improvement: To analyze how visitors use our website, identify technical issues, and improve our content, performance, and user experience.
• Legal Compliance: To meet our legal and regulatory obligations as applicable under [applicable laws — confirm jurisdiction with legal counsel].

[If you send appointment reminders by SMS or automated call, disclose that here and confirm you have consent mechanisms in place.]

How We Share Your Information

We take your privacy seriously. We do not sell, rent, or trade your personal information to any third party for their marketing purposes.

We may share your information only in the following limited circumstances:

• Service Providers: We may share data with trusted third-party vendors who help us operate our business — such as email delivery services, website analytics providers, and patient management software — strictly as necessary for those services and subject to confidentiality agreements.
• Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your personal data may be transferred to the acquiring entity. We will provide notice before your data is transferred. [Confirm with legal.]

[If you use a CRM, email marketing platform, or patient communication tool (e.g., Mailchimp, HubSpot, Weave), list those service providers by name here and link to their privacy policies.]

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience and understand how our site is used.

• Session Cookies: Temporary cookies that expire when you close your browser. These are used to maintain your session as you navigate our website and are strictly necessary for basic site functionality.
• Analytics Cookies: We use [Google Analytics / other analytics provider] to collect anonymized information about how visitors interact with our website, including pages visited, time on site, and referral sources. This data helps us improve our content and user experience.
• Google Maps Embeds: Our contact page includes an interactive map powered by Leaflet.js and OpenStreetMap. Our “Get Directions” links redirect to Google Maps. Google’s use of data is governed by the Google Privacy Policy.
• Marketing / Retargeting Cookies: [If applicable — disclose any Facebook Pixel, Google Ads tags, or other tracking pixels used for advertising. Remove this bullet if not applicable.]

You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. [If you are required to display a cookie consent banner under GDPR or CCPA, add that disclosure here and link to your cookie consent tool.]

Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete information we hold about you.
• Right to Deletion: You may request that we delete your personal data, subject to any legal obligations we may have to retain it.
• Right to Opt Out of Marketing: You may unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in any email we send, or by contacting us directly at the information below.
• Right to Data Portability: [If applicable under GDPR — you may request that we provide your data in a machine-readable format. Confirm with legal whether this applies.]
• Right to Restrict Processing: [If applicable under GDPR — you may request that we restrict how we process your personal data in certain circumstances.]

To exercise any of these rights, please contact our Privacy Officer using the details in the Contact Us section below. We will respond to your request within [30 / 45 / 60] calendar days.

[If you serve patients in California, confirm whether CCPA applies and add the required CCPA disclosures. If you serve EU/UK patients, confirm GDPR obligations with legal counsel.]

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements.

• Consultation Inquiries: Contact and consultation request data is retained for [X months / years] after your last interaction with us, or as required by applicable healthcare or business record-keeping regulations.
• Patient Records: [If applicable — medical and treatment records may be subject to specific retention periods under state law. Confirm with legal counsel. Florida generally requires retention of dental records for at least X years.]
• Marketing Opt-Out Records: We retain records of your marketing preferences and opt-out requests indefinitely to ensure we honor your choices.
• Website Analytics Data: Anonymized analytics data may be retained for up to [26 months / other period] in accordance with our analytics provider’s data retention settings.

When your data is no longer required, we will securely delete or anonymize it in accordance with our internal data disposal procedures.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact our Privacy Officer using the details below:

[This Privacy Policy was last reviewed and approved by [Name / Title] on [Date]. It will be reviewed annually or whenever material changes to our data practices occur.]